When you get new product into your store or when your older products go on sale, you need to get the right pricing labels on them so your customer can see how much it is without having to go through the hassle of asking to find out. Everything should be conveniently displayed for them. But depending on the pricing labels you use, the actual color and design can convey different things to the buyer.
Your typical white sticker pricing gun labels are easy to apply to any object with a hard surface. They are simple and direct, they say how much the item is, no more and no less. But they also let the customer know that this is the full retail price and it is possible that the price could drop. They'll debate, much like you do yourself when you shop, whether they want to buy it now or wait and see if it goes on sale.
Red sticker pricing gun labels are the ones that scream clearance. We automatically associate the color with letting us know that this price is probably the lowest the item is going to go in terms of price. It also gives the customer a sense of urgency, that they should act now and buy before there are no more left in stock. This is really important if you have product you need to sell through as soon as possible so you can put out new items in their place.
Besides just your labels on the actual products, you also need to pay attention to the pricing labels you set up on shelves. It's very important that any labels on the sides of shelves or signs match up with the products placed there. It can be very confusing when a customer sees a price and just assumes the product placed above it is the right one, only to find that it was misplaced. A disorganized store is going to lead to customer complaints when they find out that $9.99 item is actually $19.99.
You also need to make sales clear from a distance. You should attract people to that area with a larger, colorful sign announcing sale prices, not force them to search items to see what is discounted. Everyone is looking for a good deal these days so make it easy for them to find as soon as they walk in the front doors.
With the right pricing label set up, you'll make the shopping experience in your store easy and quick, which is what everyone is looking for if they want shopping to be enjoyable. Provide that for your customers and you'll be set.
Your typical white sticker pricing gun labels are easy to apply to any object with a hard surface. They are simple and direct, they say how much the item is, no more and no less. But they also let the customer know that this is the full retail price and it is possible that the price could drop. They'll debate, much like you do yourself when you shop, whether they want to buy it now or wait and see if it goes on sale.
Red sticker pricing gun labels are the ones that scream clearance. We automatically associate the color with letting us know that this price is probably the lowest the item is going to go in terms of price. It also gives the customer a sense of urgency, that they should act now and buy before there are no more left in stock. This is really important if you have product you need to sell through as soon as possible so you can put out new items in their place.
Besides just your labels on the actual products, you also need to pay attention to the pricing labels you set up on shelves. It's very important that any labels on the sides of shelves or signs match up with the products placed there. It can be very confusing when a customer sees a price and just assumes the product placed above it is the right one, only to find that it was misplaced. A disorganized store is going to lead to customer complaints when they find out that $9.99 item is actually $19.99.
You also need to make sales clear from a distance. You should attract people to that area with a larger, colorful sign announcing sale prices, not force them to search items to see what is discounted. Everyone is looking for a good deal these days so make it easy for them to find as soon as they walk in the front doors.
With the right pricing label set up, you'll make the shopping experience in your store easy and quick, which is what everyone is looking for if they want shopping to be enjoyable. Provide that for your customers and you'll be set.
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